Summer is in full swing, and many of us have already arranged our vacation plans. The intense pace and stress of everyday life increase the need for relaxation and rest, making quality sleep a top priority for many travelers. Sleep and vacation have become two concepts that are inextricably linked, leading more travelers to seek accommodations that focus on providing an exceptional sleep experience.
According to a Skyscanner survey on 2024 travel trends, nearly 50% of American travelers prioritize sleep during their vacations, surpassing traditional activities like exploration and sightseeing. The numbers speak for themselves: 49% report sleeping better on vacation, while 75% do not get the recommended 7-8 hours of sleep per night on a regular basis.
We have now entered the era of sleep tourism, a trend that gained full significance after the pandemic and is here to stay. Sleep tourism revolves around the pursuit of quality sleep, making it one of the fastest-growing travel trends. This new form of travel involves visiting destinations specifically designed to improve and optimize sleep quality through specialized accommodations, sleep-focused amenities, and wellness programs. In a world where time is constantly shrinking and sleep often feels like an elusive luxury, finding the space and opportunity to rest deeply has become a sought-after experience.
In modern society, sleep is often viewed as an invisible enemy that steals precious time and moments. However, sleep tourism embraces the importance of rest, offering travelers a chance to prioritize their well-being in comfortable environments designed to foster optimal sleep.
When someone sleeps for many hours, it is often perceived as laziness and a lack of productivity. This perception has contributed to the rise of the concept of "bedtime/sleep procrastination," first introduced by Dr. Floor M. Kroese from Utrecht University. This phenomenon is more relevant than ever. It refers to the tendency of individuals to delay their sleep in order to engage in activities they don’t have time for during the day, creating the illusion that they are "gaining more time."
How Can Accommodations Contribute to the Quality of Your Sleep?
Imagine arriving at a hotel after a long journey to a distant destination. At the reception, a 'Pillow Menu' awaits you. You pick the perfect pillow and make your way to your room, which features sleep systems designed to provide you with moments of absolute rest. Every detail, from the pillows to the mattresses and bed linen, is meticulously chosen with the ultimate goal of delivering the best sleep experience you've ever had. This is not a fantasy but a reality you can experience at accommodations equipped with COCO-MAT sleep products.
And the best part: the sleep experience at COCO-MAT’s hotel partners can become a permanent fixture in your everyday life. You have the option to purchase all the sleep products you enjoyed during your stay, bringing the same comfort to your own home.
Return home with a renewed commitment and resolution: to prioritize your sleep. Remember, sleep is not a luxury but a fundamental necessity crucial for your physical and psychological well-being.